Privacy Policy

Privacy Policy – Tyre2You

Effective date: 25 Feb 2026

Tyre2You ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and protect your information when you visit https://tyre2you.co.uk/.

This policy applies to users in the United Kingdom, European Economic Area (EEA), and Switzerland and complies with the UK GDPR and EU GDPR.

1. Information We Collect

We may collect and process the following data:

Personal Information

• Name
• Email address
• Phone number
• Address or postcode
• Vehicle or tyre enquiry details

Technical Information

• IP address
• Device type and browser
• Pages visited and time spent
• Cookies and tracking identifiers

2. How We Use Your Information

We use your data to:

• Respond to enquiries and bookings
• Provide tyre fitting services
• Improve website performance
• Prevent fraud and ensure security
• Measure advertising performance
• Deliver personalised and non-personalised advertising

Where required by law, we rely on your consent before processing data for marketing, analytics, or advertising purposes.

3. Advertising and Personal Data Use

With your consent, we use cookies and similar technologies to:

• Show personalised ads based on your interests
• Show non-personalised ads
• Measure conversions and campaign performance
• Create remarketing audiences
• Limit ad frequency

These services may use:

• Cookies
• Mobile advertising identifiers
• IP address and device information

Google Advertising Services

We use:

• Google Ads
• Google Remarketing
• Google Conversion Tracking
• Google Analytics

Google Advertising & Data Use

We use Google services for advertising and analytics. Learn how Google processes personal data here: https://business.safety.google/privacy/

4. Cookies and Tracking

We use cookies for:

• Website functionality
• Analytics
• Advertising and personalisation

You can accept, reject, or manage your cookie preferences at any time via our cookie banner.

For more details, see our Cookie Policy.

5. Legal Basis for Processing

We process your data based on:

• Consent – for analytics and advertising
• Contract – to provide services you request
• Legitimate interest – to operate and improve our business
• Legal obligation – where required by law

6. Data Sharing

We may share data with:

• Google (Analytics and Ads)
• Website hosting providers
• Payment or booking systems
• Marketing and IT service providers

These providers process data on our behalf and comply with GDPR requirements.

7. International Data Transfers

Some partners (such as Google) may process data outside the UK/EEA. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are used.

8. Data Retention

We retain personal data only as long as necessary for:

• Service delivery
• Legal obligations
• Marketing or analytics (where consent is given)

9. Your Rights (UK & EEA)

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to marketing
• Withdraw consent at any time
• Lodge a complaint with the ICO or your local data authority

To exercise your rights, contact us at: info@tyre2you.co.uk

10. Security

We implement appropriate technical and organisational measures to protect your personal data.

11. Contact

Tyre2You

Website: https://tyre2you.co.uk/
Email: info@tyre2you.co.uk
Phone: 01761 568118

12. Changes to This Policy

We may update this policy from time to time. Please review this page regularly.